Teaching at Startup Institute Chicago has been a biannual joy for me. I’ve been an adjunct instructor for about two years, teaching one of the sessions in the digital marketing course: an intensive on display advertising.
Display advertising, particularly online display advertising, continues to evolve at a rapid pace. Starting in the late 90s, there have been increasingly sophisticated systems designed to help advertisers reach their audiences online. As a consequence, online publishing has flourished—offering readers free content, paid for by the marketing messages within the pages.