For any business, big or small, social media platforms like Facebook, Twitter, and Youtube are ways to develop new products and improve customer engagement. Companies commonly ask, why should we use social media? How can we start using it? What’s the point? Don’t get stuck in a media ice age, take your marketing online with social media. Here are five reasons how social media will (and should) work for you.
1. Create an online voice
Get this! Whether you’re B2C or B2B, people ultimately buy from people. More specifically, people we like and relate to. That’s why it is important for a company to develop a brand voice. It takes an organization from mediocre to amazing. GAP does it really well, creating an all-American, fresh tone of voice. To discover your brand voice, begin by exploring the kind of culture you want to create online, the type of community you want to build and begin the conversation then let it flow organically.
For the past 2 months, students in our 8-week core program have been fully immersed in their city’s startup ecosystem. They’ve acquired new skills, developed their emotional intelligence, and worked in cross-functional teams to tackle a project for a local startup. They understand what it takes to work for a startup and are ready to hit the ground running. Next week, it all culminates when they take the stage at our TalentExpo.
On Thursday, April 24th students in Boston, Chicago, and New York will execute a 60-second pitch on their passions, skills, and goals. This is our version of demo-day; instead of pitching to investors, they will address a room of potential employers. This is the can’t-miss event of the season if you’re looking to build your team with fresh, innovative talent.
When: Thursday, April 24th, 10:00 am - 1:00 pm
Where: Harvard Innovation Lab, 125 Western Avenue, Boston, MA 02134
RSVP for Boston Here
When: Thursday, April 24th, 9:30 am - 12:00 pm
Where: Centro, 222 West Hubbard West, 2nd Floor, Chicago, IL 60654
RSVP for Chicago Here
When: Thursday, April 24th, 9:00 am - 12:00 pm
Where: Goodwin Proctor, 620 8th Avenue (Between 40th & 41st), New York, NY 10018
RSVP for New York Here
RampUp is a part-time Startup Institute program that offers both back-end and front-end web development courses. RampUp started in Boston in 2013 and has now expanded to both New York City and Chicago. Students learn in small groups—or cohorts—with a teaching mentor (TM). These teaching mentors are well-versed in web dev and immersed within their local tech communities. We even have some very talent SI alumni who have dedicated their time to these teaching roles.
Who should join RampUp?
Our RampUp students come from many different backgrounds. Some have always mused about learning web development, but never had the time; others realize that this knowledge may help them in their current position.
RampUp is geared towards anyone who wants to learn, regardless of existing skill level. Furthermore, the cohorts meet in person for only two hours once a week. Students complete labs and homework on their own time with remote help from their TMs. RampUp becomes a great option even for those who have a full-time job. Want to hear about the RampUp experience directly from a student? Dennis Yip answered some frequently asked questions here.
When can I start?
On April 24th, new back-end and front-end cohorts are launching in Boston. This same day, Chicago will start a new front-end cohort, and New York will begin in May. Not sure you want to commit yet? Come try the first class (no strings attached) and see what you think!
As a company, we consider ourselves pretty transparent. We’re not afraid to say who is and isn’t the right fit for our program, we tell our students about company operations, and we want anyone to be able to ask us anything.
The spirit of transparency is something that’s shared from our founders to our current students, and everyone in between (staff, instructors, alumni, and partners). We know our program is non-traditional, so not surprisingly there will always be a few questions about what we do and how we do it. We don’t believe in stupid questions. In anticipation of the questions our Summer applicants might have, we want to share some resources that could come in handy.
Our Reddit “Ask Me Anythings”:
Work days are long. They’re even longer at Startup Institute where we learn that startup life means more work and less sleep than you previously thought possible. We balance partner projects, interviews, fireside chats, hard skill seminars, improv games, and more. Prioritization is the name of the game. Did I forget to mention the coffee chats? We’re tired (in a good way).
A perk of having sales students in the program? Our colleagues in the Sales and Account Management Track have been hard at work putting their skills to use in order to procure us a little solace on our journey. The first of these perks provided by our sales team came just in time, secured by the indefatigable Mamta Parakh. After days of eager anticipation, FoodtoEat rolled into our office with an array of cookies. The thing is, these weren’t any normal cookies. They were cupcake cookies.