Eric Pitt, a full-time instructor in our technical marketing course, understands how to represent a brand at every level of the customer journey, and beyond.
At our fall 2015 Talent Expo Eric, alongside co-teacher Kaleigh Simmons, took home the Student Choice Award for exceptional instructors in our Chicago marketing course. Eric and Kaleigh provide incredible support to Startup Institute marketing students. Their Introduction to Marketing session is focused on a commitment to helping students find career paths in marketing best suited to their talent and interests. What is performance marketing? What role does content play? What is community management? Eric and Kaleigh work to answer these questions and continue to help students to polish marketing plans for their portfolios long after the session ends.
Only six years ago, Eric never imagined he would become a marketer. Since high school, he was set on pursuing a career in law enforcement, and worked as a private investigator for two years. Fast-forward, Eric is now the community manager for Opternative, a Chicago health tech company which offers easy-to-use online eye exams at an accessible price.
Eric joined us to share his experiences as a Startup Institute instructor and to clarify some of the haziness around the emerging field of community management within the tech industry: