There’s a lot of subjectivity in design, but great businesses aren’t built on a gut-feeling. Great web design means aligning creative and scientific processes to yield data-driven results.
This is ATTCK co-founder and partner Chuck W. Nelson‘s philosophy around design, and it’s the reason that he was voted the Student Choice Award winner for outstanding instruction in our New York web design course this past fall. Chuck doesn’t simply teach tenets of good web design—he focuses on getting students to be job-ready through experiential education and discussion of revenue-driving practices. According to NYC program manager John Lynn,
Chuck’s lessons are impactful because he brings so much transparency and context with him. During his portfolio review with our students, he gave honest input that was both incredibly constructive and actionable. He taught the final session of the fall 2015 design track, and it was a really empowering moment for the design track to leave off on.
We spoke to Chuck to learn more about his award-winning session, his data-centric approach to design, and career advice for those right-brain-left-brain types: