What Are the Best Resources for Learning Search Engine Optimization?

Imagine you were interested in finding a cooking seminar, comedy show, or (ahem) marketing course in New York. Assuming you hadn’t been to one before and didn’t have a referral from a friend, you’d probably start with Google. You’d type a query into the search bar and then you’d scan the results for a promising option. Which would you select? Would you scour the search results through to page 5 or 20? Probably not. Most likely, you’d choose from the first page of search results. (more…)

How to Move from a Retail Sales Job into a Sales Career at a High-Growth Company

If retail isn’t stimulating you as you’d like it to, the transferable skills you’ve built in that role can help you to land a non-retail sales role. Transitioning from a retail work experience, a sales opportunity at a high-growth company can be challenging. At your retail sales job, you may have had a set of sales techniques you followed and always knew what was expected of you. Once you move into a new role, all this comfort and familiarity goes right out the window. This kind of sales job requires resourcefulness, ambition, and lots of innovation. (more…)

How to Network Like a Pro When You Feel Like an Imposter

If you’re feeling anxiety over an upcoming networking event, know that you are not alone. In fact, feeling like an imposter may be a sign of the success you have achieved. Also, most people at some point in their lives feel like an imposter. So, don’t forget there will likely a few people in the room that feel just like you. With these tips, you’ll develop the confidence you need to know how to network any room like a pro. (more…)

Looking Back, Looking Forward: My Time as a Web Development Student at Startup Institute

This article by Emil Ray first appeared on Github. It is December 5th, and the first snow of the year is coming softly down over the blue-gray of early morning Boston. I’m sitting on the 16th floor, in the quiet little corner table I’ve occupied most mornings for the last 7 weeks, drinking my coffee and watching the rooftops of the financial district gather their frosting of white. (more…)

How to Successfully Answer Interview Questions for a Sales Position

Before you walk into an interview, you likely have already researched what the company does and closely studied the job description for the specific sales position you are applying for. While there are many steps things you should be doing in preparation for an interview as a sales representative, you also need to know how to respond well in the moment during your interview. As a sales representative, you have to be on top of your game in the interview. Sales is a highly competitive field full of charismatic personalities—you’ll have to make an impression on your interviewer if you hope to have a chance working at the company of your dreams. So how do you successfully answer interview questions for a sales position? (more…)

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