Stefanie Isabel Kobsa does inbound marketing at Linkbird,a tool for increasing online visibility through SEO, content marketing and online PR. Her personal interests include vegan cooking, feminism and postmodern cinema.
Congratulations, you work for a startup! Startups make for great business places, as they usually have more fluid hierarchies, open communication channels and often focus on interesting and fun products that are designed to make your customer’s lives better.
However, there is one thing that startups do not have that other, more established companies with several years of experience and presence under their belt generally do: a high online visibility. Today, online visibility is a key factor for every business, no matter what industry you find yourself in. If your potential customer cannot find you on the net because you rank on page five for relevant keywords, then how are you going to turn her into a client? In return, how is your target audience ever to learn about your great product or service? Ramping up an early-stage company’s online visibility (and, in turn, leads) is one of the greatest challenges involved in marketing for startups.
If you want to increase the number of your leads, sales, and eventually your revenue, you need to be visible on the Internet. In other words: you need to rank among the top three positions in the search engine results pages (SERPs), or at least be presented on page one.
The necessity of (and existing potential in) increasing your company’s online visibility should be a no-brainer. Yet, sometimes it is hard for a startup CEO to realize and accept this fact since content marketing and search engine optimization (SEO) are fields that require both expertise and patience before you’ll see any results. They’re far from immediate.
To make your life easier and to boost the online visibility of your company, I’ve compiled a list of 10 easily applicable tips that every startup marketer can use to improve the rankings of their company’s website (and impress the CEO):