After a bit more than a year at the job, I’m still learning new things all the time and I have a sense of a lot of open possibilities that will afford continuous opportunities for learning new things — I still don’t know where this adventure will take me in the next few years, but I feel like the possibilities … will be fun, satisfying ones, and I like the sense that I am still in the midst of an adventure. —David Lewine, software engineer at Jana
My choice meant experimenting and taking a risk. It was a huge risk to quit my job to enter into the program, not knowing what the results would be.
Kanwal Jehan decided at a young age that she would become a lawyer. (more…)
Imagine you were interested in finding a cooking seminar, comedy show, or (ahem) marketing course in New York. Assuming you hadn’t been to one before and didn’t have a referral from a friend, you’d probably start with Google. You’d type a query into the search bar and then you’d scan the results for a promising option.
Which would you select? Would you scour the search results through to page 5 or 20? Probably not. Most likely, you’d choose from the first page of search results. (more…)
Honor to the soldier and sailor everywhere, who bravely bears his [/ her] country’s cause. Honor, also, to the citizen who cares for his brother in the field and serves, as he best can, the same cause. —Abraham Lincoln
Content marketing is all about achieving measurable results for your company. Yet how do you know if your content marketing strategy is actually effective? You’ll know it is working if it is supporting your short and long-term business and marketing goals. (more…)
After working in finance for almost a full two years, it was quite clear to me that I needed a change of pace. When I looked around my office, I didn’t see anyone whose career I would want to emulate. I didn’t see any inspiration.
When data-driven marketing agency Ladder opened its New York office, they were a scrappy team of two. They partnered with Startup Institute and began instructing in the digital marketing track to share their knowledge, build a network in the city’s innovation sector, and to scout our student talent.
If you’re not measuring your content’s performance, you’re not marketing effectively. To measure the progress of what you post on your company’s blog and social media channels, you need to use a reliable data analytics and reporting solution. Google Analytics is one of the many tools you can use to know whether your content strategy is successful or not. (more…)
Peggy Yu is a master builder. Be it young companies, high-performing teams, or careers, Peggy’s strengths lie in her ability to keenly listen, intently observe, identify roadblocks, and develop quickly. (more…)