Articles by Christine Zimmermann

Christine spreads the Startup Institute magic as Marketing Manager. The lead editor in charge of The Whiteboard, Christine's main goal is that our media hub be a digital reflection of our remarkable community—celebrating lifelong learners, innovators, and difference-makers. An alumna of the full-time program, Christine transitioned her career into marketing after four years of teaching high school English in the US and in Thailand. She is an avid contemporary and jazz dancer, a lover of cheese, and believes wholeheartedly that a life without risk is a life without gain. She is always cold; if you stop to visit her at her desk, she'll have a blanket with her—guaranteed.

David LeWine: From Commercial Fisherman to Teacher to Software Engineer at Jana

After a bit more than a year at the job, I’m still learning new things all the time and I have a sense of a lot of open possibilities that will afford continuous opportunities for learning new things — I still don’t know where this adventure will take me in the next few years, but I feel like the possibilities … will be fun, satisfying ones, and I like the sense that I am still in the midst of an adventure. —David Lewine, software engineer at Jana

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What Are the Best Resources for Learning Search Engine Optimization?

Imagine you were interested in finding a cooking seminar, comedy show, or (ahem) marketing course in New York. Assuming you hadn’t been to one before and didn’t have a referral from a friend, you’d probably start with Google. You’d type a query into the search bar and then you’d scan the results for a promising option.

Which would you select? Would you scour the search results through to page 5 or 20? Probably not. Most likely, you’d choose from the first page of search results. (more…)

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