Design is about solving problems for people, not making things look pretty. Craigslist is the epitome of a hugely popular product, despite unappealing aesthetics. Design must also align with business goals, which is why UX designers need to constantly balance empathy for the end user with cognizance of the overarching business strategy. (more…)
At Startup Institute, we know our students are incredible. On the day of Talent Expo, we want the talent-hungry tech community to know it, too. Talent Expo is a special kind of day—a demo day, a celebration, a graduation, and a job fair all at once. It’s a chance for our grads to share their toughest challenges and greatest triumphs in a compelling 60-second pitch. Their goal? To captivate an audience of hiring managers looking to connect with awesome people and find the talent they need to grow their teams.
We’re delighted to announce that Startup Institute will open its doors to festival-goers for NewCo Boston’s debut on April 27th.
NewCo isn’t a business conference. There are no soporific keynote speech programs, no stuffy conference rooms. This is a festival of innovation—intended to get you out of your office and exploring the many progressive companies right here in Boston. (more…)
If you’re thinking about a career in sales, you may have found the job titles and descriptions in the industry somewhat inscrutable. What does an account manager or a business development representative do? Do all salespeople spend hours on the phone every day? How can you get a job in sales? (more…)
The key to success as a junior developer is seeing mistakes as part of the learning process and not as setbacks. The best way to learn is to dive right in, identify weaknesses, and improve your code and process with each iteration. (more…)
Not looking forward to another day at work? Maybe your company is utterly immune to new ideas, or maybe your job is as painfully boring as a line at the post office. Either way, you’re not alone in wondering if you should leave your job. According to a 2015 study, 71% of workers in the US feel bored and disengaged at work. (more…)
Online advertising is a terrific area of specialization for the results-driven marketer. In many industries, paid placements can help marketers make an impact from day one by generating leads and acquiring new customers for their companies. Still, when it comes to how to create a Facebook ad, launch a marketing campaign, and build a project portfolio, most of us don’t know where to start. (more…)
You want to start a blog to share your ideas with the world, become a better writer, or develop a portfolio for a content marketing job application. And yet, every time you see a blinking cursor in a blank document, you feel your blood pressure rising and your self-esteem sinking. (more…)