When I came to Startup Institute as part of the current cohort, I never expected improv theater to be a part of the curriculum.
Splitting my time as the marketing director for a small startup, teaching as an adjunct video production instructor at a number of schools, putting on entertainment events for the public, building volunteer social impact organizations, running a film festival, producing a feature film, going to Startup Institute’s immersive program, and producing commercial videos for corporations are just some of the ways I spend my daily life. (more…)
Twitter has been very good to me. I’ve gotten two out of my three full-time jobs because of it. My first experience was written about in Inc. here. Twitter is pretty amazing, but it can also be a bit intimating or difficult to navigate. That’s why I’d like to share how to use Twitter to build your network and help your career growth.
Teaching at Startup Institute Chicago has been a biannual joy for me. I’ve been an adjunct instructor for about two years, teaching one of the sessions in the digital marketing course: an intensive on display advertising.
Display advertising, particularly online display advertising, continues to evolve at a rapid pace. Starting in the late 90s, there have been increasingly sophisticated systems designed to help advertisers reach their audiences online. As a consequence, online publishing has flourished—offering readers free content, paid for by the marketing messages within the pages.
Congrats on making the choice to change your professional direction and start a digital marketing career. You’re one of the lucky ones. According to a recent Media Post survey, 38% of companies say that they’ll hire new digital marketing staff within the next year, and this number is on the rise. (more…)
In college, I was in a predominantly white sorority and often invited to hang out at frat parties on the weekends. Regardless of which letters were nailed on the front of the house, I always walked into the party and asked myself, Why in the world am I even here? (more…)
I have a friend who’s a couple of years older than me. When we were growing up together, I looked-up to him because he was always a step or two ahead of me. As we finished high school, our paths began to drift apart. I went to college, worked a part-time job, completed a few internships, and started to figure out what I wanted to do with my life. (more…)
Nobody is perfect. But we each have qualities that make us better suited to certain endeavors. Our strengths and abilities are ever-evolving, and as you gain new experiences, you shape your view of what your personal strengths and weaknesses are. Here are a few suggestions on how to discover your strengths: