As a former sales guy, I know how vital a strategic marketing team can be to an organization. There was nothing more satisfying than talking to a lead that had come across my company’s marketing efforts. It’s that one moment every sales person is waiting for—all your cold outreach has been met with blank stares and lack of responses, but then finally you speak to someone who has read a blog post, downloaded an eBook or even seen an advertisement. They are aware of your company and may, in fact, be looking for a solution to a problem.
Maintaining efficiency can be difficult in the marketing field, especially if you’re just getting into marketing. There are many online resources and tools to support you in becoming more productive. (more…)