As a former sales guy, I know how vital a strategic marketing team can be to an organization. There was nothing more satisfying than talking to a lead that had come across my company’s marketing efforts. It’s that one moment every sales person is waiting for—all your cold outreach has been met with blank stares and lack of responses, but then finally you speak to someone who has read a blog post, downloaded an eBook or even seen an advertisement. They are aware of your company and may, in fact, be looking for a solution to a problem.
If you are new to the sales industry, here are five common pitfalls you want to avoid. (more…)
If you are new to web development, here are four tips about how you can learn to code. (more…)
Any company is only as strong as its current client base. Businesses come and go on a daily basis, but it is the companies that heavily invest in their customer relations that stick around year after year. Whether you are entering a career in sales or are looking to become a marketing manager, you must know how to foster long-term client relationships to be successful in your field. (more…)
After a bit more than a year at the job, I’m still learning new things all the time and I have a sense of a lot of open possibilities that will afford continuous opportunities for learning new things — I still don’t know where this adventure will take me in the next few years, but I feel like the possibilities … will be fun, satisfying ones, and I like the sense that I am still in the midst of an adventure. —David Lewine, software engineer at Jana
Imagine you were interested in finding a cooking seminar, comedy show, or (ahem) marketing course in New York. Assuming you hadn’t been to one before and didn’t have a referral from a friend, you’d probably start with Google. You’d type a query into the search bar and then you’d scan the results for a promising option.
Which would you select? Would you scour the search results through to page 5 or 20? Probably not. Most likely, you’d choose from the first page of search results. (more…)
If retail isn’t stimulating you as you’d like it to, the transferable skills you’ve built in that role can help you to land a non-retail sales role. Transitioning from a retail work experience, a sales opportunity at a high-growth company can be challenging. At your retail sales job, you may have had a set of sales techniques you followed and always knew what was expected of you. Once you move into a new role, all this comfort and familiarity goes right out the window. This kind of sales job requires resourcefulness, ambition, and lots of innovation. (more…)
An adaptation of this article appeared in Forbes on November 30, 2016
Understanding your business’ metrics and driving serious growth is what separates the worker bees from the leaders. If you are in a marketing function at a rapidly scaling company it’s essential you understand your metrics and how they directly impact the primary goals of the business. (more…)
Before you walk into an interview, you likely have already researched what the company does and closely studied the job description for the specific sales position you are applying for. While there are many steps things you should be doing in preparation for an interview as a sales representative, you also need to know how to respond well in the moment during your interview.
As a sales representative, you have to be on top of your game in the interview. Sales is a highly competitive field full of charismatic personalities—you’ll have to make an impression on your interviewer if you hope to have a chance working at the company of your dreams. So how do you successfully answer interview questions for a sales position? (more…)