After a bit more than a year at the job, I’m still learning new things all the time and I have a sense of a lot of open possibilities that will afford continuous opportunities for learning new things — I still don’t know where this adventure will take me in the next few years, but I feel like the possibilities … will be fun, satisfying ones, and I like the sense that I am still in the midst of an adventure. —David Lewine, software engineer at Jana
Imagine you were interested in finding a cooking seminar, comedy show, or (ahem) marketing course in New York. Assuming you hadn’t been to one before and didn’t have a referral from a friend, you’d probably start with Google. You’d type a query into the search bar and then you’d scan the results for a promising option.
Which would you select? Would you scour the search results through to page 5 or 20? Probably not. Most likely, you’d choose from the first page of search results. (more…)
If retail isn’t stimulating you as you’d like it to, the transferable skills you’ve built in that role can help you to land a non-retail sales role. Transitioning from a retail work experience, a sales opportunity at a high-growth company can be challenging. At your retail sales job, you may have had a set of sales techniques you followed and always knew what was expected of you. Once you move into a new role, all this comfort and familiarity goes right out the window. This kind of sales job requires resourcefulness, ambition, and lots of innovation. (more…)
An adaptation of this article appeared in Forbes on November 30, 2016
Understanding your business’ metrics and driving serious growth is what separates the worker bees from the leaders. If you are in a marketing function at a rapidly scaling company it’s essential you understand your metrics and how they directly impact the primary goals of the business. (more…)
Before you walk into an interview, you likely have already researched what the company does and closely studied the job description for the specific sales position you are applying for. While there are many steps things you should be doing in preparation for an interview as a sales representative, you also need to know how to respond well in the moment during your interview.
As a sales representative, you have to be on top of your game in the interview. Sales is a highly competitive field full of charismatic personalities—you’ll have to make an impression on your interviewer if you hope to have a chance working at the company of your dreams. So how do you successfully answer interview questions for a sales position? (more…)
As a digital marketer, you are always seeking out ways to connect with new customers online. Marketing is an increasingly results-driven field, where each of your campaigns should directly impact your business outcomes. If you’re not continuously drawing high-quality leads into your funnel, it will be difficult to sustain or exceed your current revenue targets. (more…)
If you’ve been in sales for longer than a couple of minutes, you’ve likely grown accustomed to objections. Whether you’ve heard them from potential customers or current clients, objections are an integral part of the sales process. (more…)
Content marketing is all about achieving measurable results for your company. Yet how do you know if your content marketing strategy is actually effective? You’ll know it is working if it is supporting your short and long-term business and marketing goals. (more…)
Maybe you’ve been asked to increase website traffic for a non-profit. Maybe you’ve recently been handed the login credentials to a startup’s WordPress. Or maybe you’ve been kidnapped by an inbound marketing cult and forced to start building a content marketing strategy to attract new members. (more…)