Sales and Marketing Alignment: Tips and Best Practices

As a former sales guy, I know how vital a strategic marketing team can be to an organization. There was nothing more satisfying than talking to a lead that had come across my company’s marketing efforts. It’s that one moment every sales person is waiting for—all your cold outreach has been met with blank stares and lack of responses, but then finally you speak to someone who has read a blog post, downloaded an eBook or even seen an advertisement. They are aware of your company and may, in fact, be looking for a solution to a problem.


Simon Bogdanov: Photographer to UX/UI Designer at Bstow

“One day, I decided to quit my job even though I was living paycheck to paycheck. I knew that if I didn’t have a job and I had bills to pay next month, I would hustle harder. That stress of not having a job and bills coming in made me think, ‘what am I doing wrong?’ and I realized that I wasn’t networking … I wasn’t meeting anybody in the industry.”


Tips To Foster Long-Term Client Relationships For A Successful Career In Sales

Any company is only as strong as its current client base. Businesses come and go on a daily basis, but it is the companies that heavily invest in their customer relations that stick around year after year. Whether you are entering a career in sales or are looking to become a marketing manager, you must know how to foster long-term client relationships to be successful in your field. (more…)

How to Crush it at Startup Institute

Eight weeks ago, I was a wreck. New York City had chewed me up and spit me out. I quit my job, had no direction, and felt totally lost. A few days from now, I will tell a room full of head hunters at Microsoft HQ about how the most notorious bank robber in the history of our country inspires me as a digital marketer. What is even more wild is that, in just a few short months, you could be doing something similar. Hopefully, like me, you will be employed, relaxed, and giddy to tell your story at Talent Expo. (more…)

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