I spent most of last year working on consulting projects for a variety of companies. Each client came to my team with a different question: one wanted to know how to attract millennials to community banking. One wanted to figure out how they could re-design their news website to attract suburban mothers. And, another wanted to determine the feasibility of entering a foreign market with a new product. While these requests varied greatly, they shared a common starting point—market research.
In order to provide valuable recommendations for our clients, we had to ask ourselves a series of questions. What was the company providing? What were the demographics of their current customers and how were they being reached? How was each company perceived by their audience? The list goes on and on. While all these unanswered questions seemed daunting at first, we found a number of online marketing tools to support us. If you want to learn how to do market research, the following marketing tools may become your new best friends: (more…)