Imagine you were interested in finding a cooking seminar, comedy show, or (ahem) marketing course in New York. Assuming you hadn’t been to one before and didn’t have a referral from a friend, you’d probably start with Google. You’d type a query into the search bar and then you’d scan the results for a promising option.
Which would you select? Would you scour the search results through to page 5 or 20? Probably not. Most likely, you’d choose from the first page of search results. (more…)